FYSFEE / Creative Projects / FYSFEE Magazine
Project 03 · Independent Magazine

An Independent Magazine with No Adult Supervision

A Peek Inside My Twisted Head.

It started as a dating magazine. Then it got weird.

FYSFEE Magazine became the place where my strange ideas, real stories, questionable humor, weird advertisements, hard truths, and completely unnecessary thoughts could all live together. No niche. No rules. No pretending to be normal.

What began as a publication about dating and relationships slowly evolved into something much more personal. It became a collection of whatever was happening inside my mind and my life at the time.

Some pages are serious. Some are ridiculous. Some are uncomfortable. Some are strange enough that explaining them would only make things worse.

Original Concept Dating and Relationships
What It Became Ideas · Stories · Humor · Chaos
Written and Created By Adam Hebert
Editorial Philosophy Follow Your Smile. Fuck Everything Else.
FYSFEE Magazine cover No Normal Content Inside Started with dating.
Escaped into everything.
A magazine without a lane. Strange by design
Honest by accident
Where It Started

A Dating Magazine.

The original idea focused on modern dating, relationships, attraction, expectations, communication, and the strange ways people attempt to connect with one another.

What It Became

A Collection of Everything Else.

Dating remained part of the conversation, but the magazine expanded into personal essays, absurd advertisements, cultural observations, strange stories, creative experiments, dark humor, and whatever refused to stay inside my head.

What Lives Inside

Stories, Ideas and Questionable Decisions.

Every issue can move in a different direction. The only consistent subject is whatever happens to be living inside my brain.

01

Dating and Relationships

The original foundation, viewed through honesty, experience, humor, failure, attraction, connection, and complete confusion.

02

Weird Advertisements

Fake brands, ridiculous products, terrible slogans, dark jokes, and advertisements created entirely because the idea made me laugh.

03

Wild Stories

Strange experiences, unexpected moments, personal disasters, funny memories, and events that somehow became part of my real life.

04

Unfiltered Ideas

Thoughts about work, freedom, creativity, relationships, society, ambition, identity, and why any of this is considered normal.

05

Creative Chaos

Experiments, characters, concepts, photography, music, design, and ideas that don’t belong anywhere except inside FYSFEE.

The Magazine in One Sentence

My Life Is Weird. The Magazine Is Proof.

FYSFEE Magazine is a peek inside my twisted head, wild life, strange sense of humor, unfinished ideas, personal stories, and the thoughts I probably should’ve kept to myself.

Adam Hebert · Creator of FYSFEE Magazine

Advertisements Nobody Asked For

Random Thoughts. Professionally Unhinged.

These ads are just for fun. Random, weird thoughts that come to life with AI.

They’re scattered throughout FYSFEE Magazine to sprinkle in some humor, strange jokes, dark thoughts, ridiculous products, and ideas that probably never needed to exist.

Purpose Make the Magazine Weirder
Products Completely Imaginary
Creative Method Human Ideas · AI Visuals
No Client · No Product · No Reason

A Weird Thought Appears. So I Make the Ad.

Some ideas become articles. Some become songs. Some become completely unnecessary advertisements for products that should never exist.

How the Magazine Gets Made

One Strange Thought. Then Another.

FYSFEE Magazine isn’t planned by a committee or built around an editorial calendar. It grows out of whatever happens to capture my attention.

A conversation, memory, bad joke, uncomfortable truth, ridiculous product idea, personal disaster, or thought I can’t stop turning over can become a page.

Some ideas become essays. Some become fake advertisements. Some become photographs, songs, characters, or stories that don’t fit anywhere else.

The Ideas Come from My Life and Head

The concepts begin with real experiences, observations, jokes, questions, memories, and random thoughts.

The Writing Written in My Voice

The tone can move between honest, vulgar, serious, ridiculous, reflective, dark, and deliberately uncomfortable.

The Visual Direction Designed Around the Idea

Every page is shaped to match the mood instead of forcing the entire magazine into one predictable visual style.

The Final Edit Kept, Changed or Destroyed by Me

Nothing belongs in the magazine simply because software produced it. It stays because it serves the idea.

The Highly Unofficial Production Process

From Random Thought to Printed Chaos.

There isn’t a rigid formula, but most pages begin with something small that refuses to leave me alone.

01 Something Happens

The Thought Appears

A real experience, strange observation, bad joke, hard truth, or completely unnecessary concept gets stuck in my head.

02 Give It a Voice

I Write the Idea

The thought becomes an essay, story, headline, fake product, advertisement, rant, caption, or something harder to classify.

03 Build the World

AI Helps Visualize It

AI tools help turn detailed creative direction into imagery, characters, fake products, scenes, and visual experiments.

04 Shape the Experience

I Design the Page

The writing and visuals are edited, arranged, layered, and shaped into something that feels like part of the FYSFEE world.

05 Stop Overthinking

Put It in the Magazine

Once it feels honest, funny, strange, uncomfortable, or memorable enough, it becomes part of the issue.

Human Idea + AI Tool Something That Didn’t Exist Before
Ideas, writing and creative direction by Adam Hebert
AI-Assisted Doesn’t Mean Idea-Free

The Machine Doesn’t Have My Weird Thoughts.

AI gives me a faster way to visualize ideas that used to require a production crew, product photographer, illustrator, model, set, budget, and several questionable favors.

It’s a creative tool inside a larger process. The concept, joke, story, writing, references, direction, selection, editing, design, and final decision still have to come from somewhere.

In this case, that somewhere is usually my twisted head.

What I Bring The Thought, Voice and Direction

The reason the page exists and what it’s trying to say, reveal, question, mock, or make someone feel.

What AI Brings Speed, Possibility and Visual Range

A way to explore ideas visually without waiting for permission, funding, staffing, or a traditional production process.

The Real Creative Rule

Stop Asking Permission. Make the Damn Thing.

FYSFEE Magazine exists because ideas don’t need to be practical, profitable, normal, easily explained, or approved by everyone before they’re allowed to become real.
Adam Hebert · FYSFEE Magazine
FYSFEE Magazine · Digital Edition
Cover of FYSFEE Magazine
A beautiful mess made on purpose. Written, directed and designed
by Adam Hebert

The Magazine Without a Lane

It Started with Dating. It Became My Entire Head.

FYSFEE Magazine evolved because I did. The original concept became too small for everything I wanted to say, question, make, mock, remember, and explore.

What remains is a strange record of ideas, stories, relationships, humor, creative experiments, dark thoughts, fake advertisements, personal experiences, and whatever happened to feel worth making.

It isn’t a traditional magazine built to satisfy a market category. It’s a place where the different parts of my creative life are allowed to exist together without pretending they belong anywhere else.

Original Subject Dating and Relationships
Current Subject Whatever Refuses to Leave My Head
Creative Direction Human Ideas · AI-Assisted Visuals
Editorial Rule Make It Honest or Make It Interesting
It started as a magazine about finding other people. Somewhere along the way, it became a way of documenting myself.
Adam Hebert
FYSFEE Magazine

Follow Your Smile. Fuck Everything Else.

FYSFEE Magazine
A FYSFEE Creative Project